All Abroad the Bravissimo Express

Bigger boob experts Bravissimo descended on Cardiff on Thursday 30th July with the Bravissimo Express, as part of their ‘Trash the Tape Measure’ Tour.

The Bravissimo Express, a double-decker bus, was on Working Street from 10am until 5pm to help some of the estimated 80 per cent of women in Cardiff City currently wearing the wrong size bra, find their true size.  The bus gave those women in the city, who had not yet visited the shop in Queens Arcade, the opportunity to hop on board for bespoke advice on bras as well as the chance to get a professional fitting.

The ‘Trash the Tape Measure’ Tour is a tape measure free voyage, which aims to educate women on the best way to fit themselves for a bra by using a set of proven principles.  The tour will see The Bravissimo Express stopping off at three other UK locations – Norwich, Bristol and Liverpool.

Bravissimo Fit Guru Jacqui Jagger said:  “We hope that by getting the Bravissimo Express out on the road we can encourage more women to come and see us for a fitting and educate them about the benefits of wearing a correctly fitting bra.  With 60 per cent of women who come to us in a C cup walking out in a D cup, it’s really worth embarking for some top tips.

“We know from what we see in our stores and hear on the phones every day that getting the right fitting bra can not only eliminate common problems, such as the discomfort of bra straps digging into shoulders and the unsightly four boob effect, but can also increase confidence. In some cases a correctly fitting bra can even make women look like they’ve dropped a dress size!”

For more information on Bravissimo visit the store In the Queens Arcade or log on to www.bravissimo.com